SERVICENOW INC (NOW) is held by institutional investors who disclose positions via SEC 13F filings. View the full list of institutional holders on HoldingsIntel.

Are institutions buying or selling NOW?

HoldingsIntel tracks quarter-over-quarter changes in institutional positions for SERVICENOW INC, showing new buyers, position increases, decreases, and exits with conviction-weighted sentiment.

What is the Smart Money Verdict on NOW?

The Smart Money Verdict combines four independent signals (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for SERVICENOW INC.

Is institutional money flowing into NOW?

362 institutional investors hold SERVICENOW INC (NOW). View detailed buyer/seller breakdown on HoldingsIntel.

What do hedge funds think about NOW?

Track institutional sentiment and conviction scores for SERVICENOW INC (NOW) including Smart Money Verdict and position changes on HoldingsIntel.

SERVICENOW INC

NOW·81762P102·US·equity·Technology - Software - Application-13D/G

362

Holders

Avg rating(34 Elite)

$66.9B

Total Value

52% (388)

Fund Consensus

200 buying - 185 selling

Smart Money Verdict

View all

44Weak MomentumSplit Signals

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See how NOW's score breaks down across 4 SEC sources

Held by 362 funds

34 elite

Who's Trading

InsiderMRMcDermott William RExercise 9K shMay 7, 2026

13F: Mar 31, 2026Insider & Congress: Updated regularly

InsiderMGMastantuono GinaTax 2K shMay 7, 2026

ActivistVAVanguard Capital Management7.5%Apr 30, 2026

Congress

Josh GottheimerSale $1,001 - $15,000Apr 24, 2026

Congress

Josh GottheimerSale $1,001 - $15,000Apr 24, 2026

Congress

Rohit KhannaBuy $15,001 - $50,000Apr 24, 2026

Congress

Gilbert CisnerosSale $1,001 - $15,000Apr 14, 2026

Congress

Rohit KhannaBuy $1,001 - $15,000Apr 13, 2026

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
BlackRock, Inc.	Increased	97.5M(+2.3%)	$10.2B	0.2%	-41.49%	39
STATE STREET CORP	Increased	48.1M(+0.3%)	$5B	0.2%	-36.76%	38
JPMORGAN CHASE & CO	Decreased	31M(-18.1%)	$3.3B	0.2%	-41.54%	0
GEODE CAPITAL MANAGEMENT, LLC	Increased	24.4M(+3.9%)	$2.5B	0.2%	-30.75%	40
MORGAN STANLEY	Increased	23.3M(+2.7%)	$2.4B	0.1%	-37.41%	39
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	Increased	14.3M(+1.9%)	$1.5B	0.3%	-34.61%	39
FMR LLC	Decreased	12.3M(-22.3%)	$1.3B	0.1%	-42.45%	0
Amundi	Increased	11.5M(+60.9%)	$1.2B	0.3%	-30.03%	55
NORTHERN TRUST CORP	Decreased	10.8M(-1.5%)	$1.1B	0.1%	-30.91%	0
Bank of New York Mellon Corp	Increased	8.5M(+6.5%)	$891.5M	0.2%	-33.36%	41
Fisher Asset Management, LLC	Decreased	8M(-3.8%)	$839.8M	0.3%	-34.53%	0
GOLDMAN SACHS GROUP INC	Decreased	7.7M(-1.8%)	$806.9M	0.1%	-40.58%	0
VICTORY CAPITAL MANAGEMENT INC	Increased	7.6M(+97.2%)	$797.6M	0.5%	-29.60%	72
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	Increased	7.6M(+3.9%)	$795.3M	0.1%	-31.09%	39
POLEN CAPITAL MANAGEMENT LLC	Increased	7.3M(+28.0%)	$760M	5.3%	-29.29%	77
BANK OF AMERICA CORP /DE/	Decreased	7.1M(-26.7%)	$740.4M	0.1%	-42.06%	0
Legal & General Group Plc	Decreased	6.8M(-1.2%)	$712.1M	0.2%	-31.74%	0
BARCLAYS PLC	Increased	6.7M(+25.6%)	$697M	0.2%	-30.67%	46
Invesco Ltd.	Increased	6.3M(+12.8%)	$659M	0.1%	-32.92%	43
ROYAL BANK OF CANADA	Decreased	6.1M(-9.4%)	$636.2M	0.1%	-41.84%	0

SERVICENOW INC

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